Get to know and develop your customers
New insights on existing customers
Using a reliable customer directory helps you to build a genuine understanding of your clientèle. We'll teach you more about your existing customers, both corporate and private. We help you to:
- Better understand your customers
Obtain up-to-date addresses as well as details of lifestyle patterns, habits and behaviours. Identify your most valuable customers, and generate more of them. - Evaluate campaign results
Analyse the impact of your targeted marketing campaigns. - Ensure your customer data is accurate
Using a reliable, up-to-date customer directory helps you to build a genuine understanding of your clientèle.
Customer analysis
Analysis
For those who need to define their customers, generate personas and compare with national data.
- Target group analysis
- Analysis of clusters and market segments
- Identify lucrative customers
- Lifestyles and behaviours
Directory maintenance
Update
For those who need to ensure their customer directories are always up-to-date.
- Accurate addresses for your customers
- A single database with no duplicates
- Avoid contacting deceased persons
Respondent analysis
Evaluate
For those who need to know how their campaigns went.
- Measure campaign efficiency
- Analyse respondent customers/prospects
- Analyse campaign profitability
- Identify improvements ahead of future campaigns
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