UC is Sweden’s leading provider of digital business and consumer information
services. Since 1977, we have been collecting and converting data and
information into analyzed data models and insights used in interactions
between people, companies and society. Our services help businesses
and consumers in their daily decision making processes, such as financial
processes and sales and marketing processes. We help many different
industries, the largest of which are banking and finance, small businesses,
the retail trade and the service industry. UC is part of the Nordic knowledge
company Enento Group, which had a net sales of 146 MEUR in 2019, and 420
employees in eight locations in Finland, Sweden, Norway and Denmark.
Our brand strategy
We want to be perceived as a trustful, modern and innovative partner, by offering datadriven solutions and a customer experience with the highest service and quality with a personal touch.
How to implement our brand strategy
Our visual identity will revive and visualize our brand strategy and make it easy to recognize UC and other services that are a part of Enento Group. We also need to usethe right kind of tonatality and images and behaviors in
order to succeed with this new brand strategy. In order to create a uniform impression of all communications material, it is important that we follow the fixed frameworks and guidelines described in this manual.